What is Shop Gay?
Shop Gay is a marketplace designed to connect the LGBTQ+ community to LGBTQ+ business owners.
Our Partners are LGBTQ+ artists and small businesses that list their products on shopgay.co. We believe that when it comes to making purchasing decisions, people want to make socially-conscious and informed choices about who they support.
We are not Amazon! Shop Gay is built for people - our Partners and audience are human beings. The connection between Partners and our audience is a really important relationship built on trust and transparency. We are looking for Partners to share their story with our customers - if this sounds like you, submit this form!
It all started with the gay agenda... Well, technically, it started with a TikTok! What started as a fun quarantine project quickly expanded beyond our wildest dreams. Our community has now grown to over 100k LGBTQ+ people - trust that we are still pinching ourselves!
Our story begins in August of 2020 when Tanner made a TikTok video poking fun at the idea of “the gay agenda,” a phrase which commonly appears in conservative media outlets to not only invalidate but denigrate the advocacy and normalization of identities and sexualities that exist outside of the conventional heterosexual model. In the video, he suggested that if ~the gays~ really wanted to corrupt society and enforce gay supremacy, we had a lot of work to do, so he started a Google Calendar to coordinate plans for world domination.
For obvious reasons, giving out the email and password to a shared Google Account quickly became a little chaotic, since anyone could hijack the Calendar and delete everything (and this almost happened!), so Ellie suggested making a shared Google Drive to which individual users could be added, and voila! Our Gay Agenda 2020 was born. We had over 600 requests to join within the first hour and over 6,000 in the first 24 hours, greatly exceeding our original goal. A few months later, over 100,000 people are involved in the our community.
How we came to Shop Gay
Our next project is Shop Gay. During our first pride month as a community, we noticed that a lot of big name brands tend to cash in on two things: a rainbow logo and empty words.
Idk about you but we are tired! Tired of the same old brands putting a rainbow on their logo and calling it a day. It's time to raise the bar, it's time to #shopgay.
Shop Gay is much more than just a store - we are building a marketplace directory for all of your LGBTQIA+ needs. Items that you cannot find in our store, we will link you to in our marketplace. This is only the start of our journey and we are so grateful that you have spent the time getting to know us!
Find Shop Gay!